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type_genre:"Hochschulschrift"
~person:"Chavadi, Chandan Andanesh"
~subject:"Product placement"
~subject:"Television programme"
~type_genre:"Article in journal"
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Vision : the journal of business perspective
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Modelling the effects of brand placements in movies : an investigative study of event type and placement type
Chavadi, Chandan Andanesh
;
Menon, Sindhu R.
;
Sirothiya, …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012161361
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