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type_genre:"Hochschulschrift"
~person:"Pavitsich, Jörg"
~subject:"Brand loyalty"
~subject:"Markentreue"
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Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
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2019
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