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type_genre:"Hochschulschrift"
~subject:"Brand management"
~type_genre:"Case study"
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
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2
L' univers visuel de Suchard (1945 - 1990) : des images de l'entreprise à l'image d'entreprise
Huguenin, Régis
-
2014
Persistent link: https://www.econbiz.de/10014010352
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3
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
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4
Kontextbasierte Markenkommunikation : ein handlungstheoretischer Planungsansatz
Baetzgen, Andreas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003439067
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