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type_genre:"Hochschulschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
44
Cause-related marketing
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Kommunikationspolitik im 21. Jahrhundert
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Managing sport business : an introduction
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
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Sustainable Marketing Management : Grundlagen und Cases
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ECONIS (ZBW)
46
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1
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
2
Consumers' attitudes toward Cause-Related marketing : a comparison between Iran and Germany
Heidarian, Elham
-
2019
The purpose of this study was to compare the effect of culture on consumers’ attitudes toward Cause-Related marketing between Iran and Germany by answering the following questions: A: What is consumer’s response concerning (1) skepticism toward CRM claim (2) attitude toward the CRM strategy,...
Persistent link: https://www.econbiz.de/10012103152
Saved in:
3
Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012395722
Saved in:
4
Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
Saved in:
5
Zwischen unternehmerischer Verantwortung und Greenwashing : eine Best Practice-Perspektive
Kläsener, Robert
- In:
Wirtschaftsethik : sozialethische Beiträge
,
(pp. 203-222)
.
2020
Persistent link: https://www.econbiz.de/10012425480
Saved in:
6
Corporate social responsibility in packaging : environmental and social issues
Kiygi-Calli, Meltem
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10012104173
Saved in:
7
Environmental cause marketing
Basil, Debra Z.
;
Runté, Mary
;
Liebetrau, Jennifer
- In:
Business strategies for sustainability
,
(pp. 316-334)
.
2019
Persistent link: https://www.econbiz.de/10011933081
Saved in:
8
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
Saved in:
9
Ubiquitous, expensive, deceptive : an analysis of new challenges in cause-related marketing
Hans, Malte
-
2018
Persistent link: https://www.econbiz.de/10011990762
Saved in:
10
The impact of corporate social responsibility & cause-related marketing on firm success
Permann, Alexander
-
2017
Persistent link: https://www.econbiz.de/10011792345
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