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type_genre:"Interview"
~person:"Lu, Qiang"
~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Preismanagement
Advertising
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Internet marketing
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Lu, Qiang
Xiao, Baichun
3
Yang, Wei
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Fang, Eric
2
Li, Xiaoling
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1
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Georgantzís, Nikolaos
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
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ECONIS (ZBW)
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
The impact of market competition on search advertising
Yang, Yupin
;
Lu, Qiang
;
Tang, Guanting
;
Pei, Jian
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 46-55
Persistent link: https://www.econbiz.de/10011292340
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