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type_genre:"Interview"
~subject:"Advertising effects"
~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Preismanagement
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767
Suchmaschine
767
Internet marketing
335
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335
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139
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139
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131
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127
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124
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Jerath, Kinshuk
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4
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4
Zhu, Yi
4
Fang, Eric
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Lu, Qiang
3
Shin, Woochoel
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Xiao, Baichun
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Yang, Wei
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2
Aurum, Aybüke
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2
Rao, Justin M.
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2
Schultz, Carsten D.
2
Skiera, Bernd
2
Srinivasan, Kannan
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Information systems research : ISR
8
International journal of electronic commerce : IJEC
8
Electronic commerce research and applications
7
Journal of business research : JBR
6
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5
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International journal of industrial organization
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European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
2
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia Pacific journal of marketing and logistics
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Cornell hospitality quarterly : CQ
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1
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1
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INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems and change management : IJISCM
1
International journal of production research
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
152
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1
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
4
Incentive-compatible assortment optimization for sponsored products
Balseiro, Santiago R.
;
Désir, Antoine
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4668-4684
Persistent link: https://www.econbiz.de/10014339320
Saved in:
5
Optimal dynamic multi-keyword bidding policy of an advertiser in search-based advertising
Dayanik, Savas
;
Sezer, Semih O.
- In:
Mathematical methods of operations research : ZOR
97
(
2023
)
1
,
pp. 25-56
Persistent link: https://www.econbiz.de/10014227383
Saved in:
6
Search gaps and consumer fatigue
Ursu, Raluca M.
;
Zhang, Qianyun Poppy
;
Honka, Elisabeth
- In:
Marketing science
42
(
2023
)
1
,
pp. 110-136
Persistent link: https://www.econbiz.de/10014317056
Saved in:
7
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
8
Privacy considerations for online advertising : a stakeholder's perspective to programmatic advertising
Cooper, Dylan A.
;
Yalcin, Taylan
;
Nistor, Cristina
; …
- In:
Journal of consumer marketing
40
(
2023
)
2
,
pp. 235-247
Persistent link: https://www.econbiz.de/10013536099
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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