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type_genre:"Konferenzschrift"
~person:"Petty, Ross D."
~subject:"Psychology of advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.
;
Andrews, J. Craig
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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