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type_genre:"Kongressschrift"
type_genre:"No longer published / No longer aquired"
~isPartOf:"Prentice-Hall International editions"
~person:"Kotler, Philip"
~type_genre:"Lehrbuch"
~type_genre:"Thesis"
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Lilien, Gary L.
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Kotler, Philip
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Moorthy, K. S.
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1992
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