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type_genre:"Kongressschrift"
type_genre:"No longer published / No longer aquired"
~person:"Baumgarth, Carsten"
~type_genre:"Fallstudie"
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Markenpolitik : Markenwirkungen, Markenführung, Markencontrolling
Baumgarth, Carsten
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2004
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002003539
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Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
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2003
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1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
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Markenpolitik : Markenwirkungen, Markenführung, Markenforschung
Baumgarth, Carsten
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2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001607492
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