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Marketing communications : integrating online and offline, customer engagement and digital technologies
Smith, Paul R.
;
Zook, Ze
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2020
-
Seventh edition
Persistent link: https://www.econbiz.de/10012199145
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2
Marketing communications : offline and online integration, engagement and analytics
Smith, Paul R.
;
Zook, Ze
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2016
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Sixth edition
Persistent link: https://www.econbiz.de/10011389489
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3
Marketing communications : integrating offline and online with social media
Smith, Paul R.
;
Zook, Ze
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2011
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5. ed.
Persistent link: https://www.econbiz.de/10009009783
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