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type_genre:"Magazin"
~language:"eng"
~person:"Kotabe, Masaaki"
~type_genre:"Bibliografie"
~type_genre:"Textbook"
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International marketing
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Internationales Management
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Multinationales Unternehmen
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Kotabe, Masaaki
Kotler, Philip
38
Armstrong, Gary
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Kerin, Roger A.
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Hartley, Steven W.
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Peter, Jerome Paul
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Donnelly, James H.
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Fill, Chris
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Bitner, Mary Jo
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Boone, Louis E.
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Hackley, Christopher E.
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Hutt, Michael D.
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Kurtz, David L.
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McCarthy, Edmund Jerome
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Opresnik, Marc Oliver
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Palmer, Adrian
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Schiffman, Leon G.
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Speh, Thomas W.
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Zeithaml, Valarie A.
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Brennan, Ross
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Cannon, Joseph P.
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ECONIS (ZBW)
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Global marketing management
Kotabe, Masaaki
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2008
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4. ed.
Persistent link: https://www.econbiz.de/10013490215
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Global marketing management
Kotabe, Masaaki
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2004
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3. ed., Wiley international ed.
Persistent link: https://www.econbiz.de/10013490479
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