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type_genre:"Mehrbändiges Werk"
~isPartOf:"Applied economics letters"
~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising media
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Werbeträger
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1975-2004
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Advertising effects
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Einzelhandel
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Goel, Rajeev K.
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Applied economics letters
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
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Marketing intelligence & planning
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Psychology & marketing
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Group decision and negotiation
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International journal of sport management and marketing : IJSMM
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JMM : the international journal on media management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Der Markt : international journal of marketing
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Enterprise & society : the international journal of business history
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of entrepreneurial venturing
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International journal of internet marketing and advertising : IJIMA
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Persistence of cigarette advertising across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
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2
Werbung im Moment der Wahrheit : Darstellung und Beurteilung der POS-Medien als Teil einer integrierten Kommunikationsstrategie
Nagel, Michael
;
Unterbusch, Barbara
- In:
Handel im Fokus : aus dem Instituts für …
60
(
2008
)
3
,
pp. 102-130
Persistent link: https://www.econbiz.de/10003741643
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