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type_genre:"Mehrbändiges Werk"
~isPartOf:"Harvard business review : HBR"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
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Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
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