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type_genre:"Mehrbändiges Werk"
~isPartOf:"Journal of marketing"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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