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type_genre:"Mehrbändiges Werk"
~isPartOf:"Production and operations management : the flagship research journal of the Production and Operations Management Society"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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