//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Mehrbändiges Werk"
~person:"Aleksandrovs, Leonids"
~person:"Block, Martin P."
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
2
Advertising planning
2
Marketing management
2
Marketingmanagement
2
Werbeplanung
2
Werbeträger
2
Advertising effects
1
Belgien
1
Belgium
1
Communication media
1
Consumer behaviour
1
Kommunikationsmedien
1
Konsumentenverhalten
1
Media industries
1
Media planning
1
Media usage
1
Mediennutzung
1
Mediensektor
1
Werbewirkung
1
customer-driven data
1
media consumption
1
media influence
1
media optimization
1
simultaneous media usage
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Mehrbändiges Werk
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Aleksandrovs, Leonids
Block, Martin P.
Brasel, S. Adam
2
Chang, Chingching
2
Erdogan, B. Zafer
2
Franz, Gerhard
2
Gierl, Heribert
2
Koslow, Scott
2
Micu, Camelia C.
2
Pelsmacker, Patrick de
2
Priluck, Randi
2
Schwaiger, Manfred
2
Segijn, Claire M.
2
Seldon, Barry J.
2
Steffenhagen, Hartwig
2
Trampe, Debra
2
Aagerup, Ulf
1
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Aghdaie, Mohammad Hasan
1
Ah Hwa Ngo
1
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Allen, David G.
1
Anand, Bharat N.
1
Armul, Katy
1
Bachmüller, Tobias
1
Bakhtawar, Barira
1
Balachander, Subramanian
1
Ball, Jennifer Gerard
1
Barrio-García, Salvador del
1
Barros, Pedro Pita
1
Basuroy, Suman
1
Bauer, Hans H.
1
Behzadian, Majid
1
Berger, Thomas
1
Berndt, Ernst R.
1
Bian, Xuemei
1
Bichard, Shannon
1
Brettel, Malte
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->