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type_genre:"Mehrbändiges Werk"
~person:"Gierl, Heribert"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Statistics"
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Search: subject_exact:"Advertising media"
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Advertising effects
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Werbeträger
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Gierl, Heribert
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Der Markt : international journal of marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Die Verwendung von Advertising Retrieval Cues in der Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
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2
Prominente als Modelle in der Werbung
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
2
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003502699
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