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type_genre:"Mehrbändiges Werk"
~person:"Grönroos, Christian"
~type_genre:"Non-commercial literature"
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Grönroos, Christian
Meffert, Heribert
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Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian
-
1993
Persistent link: https://www.econbiz.de/10000873956
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