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type_genre:"Mehrbändiges Werk"
~person:"Gupta, Sunil"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Marketing management
7
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7
Customer value
4
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3
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3
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3
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3
2001-2005
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Gupta, Sunil
Vrontis, Demetris
26
Kumar, V.
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23
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23
O'Cass, Aron
23
Melewar, T. C.
20
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Hunt, Shelby D.
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Backhaus, Klaus
14
Brettel, Malte
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Fritz, Wolfgang
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Lindgreen, Adam
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Singh, Ramendra
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Thrassou, Alkis
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Varadarajan, Rajan
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13
Hult, G. Tomas M.
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Morgan, Robert
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Palmatier, Robert W.
13
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12
Dekimpe, Marnik G.
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Huber, Frank
12
Ko, Eunju
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Ngo, Liem Viet
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1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
7
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1
The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
2
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
4
MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company
Sthanunathan, Stan
;
Gupta, Sunil
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009007729
Saved in:
5
Der Wert von Kunden, die nichts bezahlen
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard-Business-Manager : das Wissen der Besten
31
(
2009
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003787933
Saved in:
6
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Saved in:
7
Impact of sales promotions on when, what, and how much to buy
Gupta, Sunil
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 342-355
Persistent link: https://www.econbiz.de/10001059788
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