//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Mehrbändiges Werk"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Werbeträger
145
Advertising media
144
Advertising effects
61
Werbewirkung
61
Werbung
40
Advertising
39
Consumer behaviour
25
Konsumentenverhalten
25
USA
25
United States
25
Advertising planning
24
Werbeplanung
24
Internet marketing
20
Online-Marketing
20
Media industries
16
Mediensektor
16
Communication media
14
Kommunikationsmedien
14
Deutschland
13
Germany
13
Marketing management
12
Marketingmanagement
12
Brand management
11
Media usage
11
Mediennutzung
11
Brand image
10
Celebrity endorsement
10
Celebrity-Werbung
10
Markenimage
10
Target group
9
Zielgruppe
9
Theorie
8
Theory
8
Brand
7
Markenartikel
7
media planning
7
Fernsehwerbung
6
Television advertising
6
Computerspiel
5
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
8
Book / Working Paper
3
Type of publication (narrower categories)
All
Mehrbändiges Werk
Aufsatz in Zeitschrift
Sammelwerk
Article in journal
8
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
3
Aufsatzsammlung
2
Case study
2
Fallstudie
2
Guidebook
2
Hochschulschrift
2
Ratgeber
2
Conference proceedings
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
6
German
5
Author
All
Baetzgen, Andreas
1
Balachander, Subramanian
1
Bichard, Shannon
1
Huang, Hazel H.
1
Kim, Alex Jiyoung
1
Kinsky, Emily S.
1
Kouki-Block, Monia
1
Kuzmany, Katrin
1
Könecke, Thomas
1
Marty, Linda
1
Matt, Dominique von
1
Mitchell, Vincent-Wayne
1
Rappaport, Stephen D.
1
Regier, Stefanie
1
Rosenaum-Elliott, Richard
1
Schunk, Holger
1
Schüür-Langkau, Anja
1
Sommer, Christoph
1
Wellbrock, Christian M.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Published in...
All
Journal of media business studies
2
Journal of advertising research
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media-Spectrum
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Young consumers : insight and ideas for responsible marketers
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
4
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
5
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
6
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
7
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
Saved in:
8
"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Kinsky, Emily S.
;
Bichard, Shannon
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009240252
Saved in:
9
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
10
Markenkommunikation in der neuen Medienwelt
Matt, Dominique von
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003765684
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->