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type_genre:"No longer published / No longer aquired"
~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Search: subject_exact:"Werbepsychologie"
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Psychology of advertising
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Werbepsychologie
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Advertising effects
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Advertising planning
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Pharmaceuticals
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Aufsatz im Buch
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Baker, William E.
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The evolution of brands : from signals of quality to storehouses of trust
The Cambridge handbook of psychology and economic behaviour
20
Happiness, economics and politics : towards a multi-disciplinary approach
15
A research agenda for economic psychology
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Selling modernity : advertising in twentieth-century Germany
7
Psychology of decision making in economics, business and finance
6
Wirtschaftspsychologie
6
Wirtschaftspsychologie : mit 21 Tabellen
6
Wirtschaftspsychologie und Organisationserfolg : Tagungsband zur 16. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Stuttgart, 11. bis 12. Februar 2011 ; ["Wirtschaftspsychologie und Organisationserfolg" - so lautete das Motto der 16. Fachtagung der Gesellschaft für Angewandte Wirtschaftspsychologie (GWPs), die am 11. und 12. Februar 2011 durch die FernHochschule Riedlingen ausgerichtet wurde]
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
The psychological science of money
5
Advertising in new formats and media : current research and implications for marketers
4
Essays on economic psychology
4
Finanzpsychologie
4
Handbook of research on effective advertising strategies in the social media age
4
The Sage handbook of advertising
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
3
Breaking new ground in theory and practice
3
Exotic preferences : behavioral economics and human motivation
3
Handbook of research on international advertising
3
Marktpsychologie
3
Neue Ansätze in Markenforschung und Markenführung
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
3
The role of affect in consumer behavior : emerging theories and applications
3
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
3
Work, organizational, and business psychology : an introductory textbook
3
Clusters, networks, and innovation
2
Cognition, rationality, and institutions
2
Coopetition strategy : theory, experiments and cases
2
Cutting edge international research
2
Economics and psychology : a promising new cross-disciplinary field
2
Economizing mind, 1870-2015 : when economics and psychology met ... or didn't
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
Ethics and Accountable Governance in Africa's Public Sector, Volume II : Mapping a Path for the Future
2
Evolutionary psychology in the business sciences
2
Gender, culture, and consumer behavior
2
Handbook on brand and experience management
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.
;
Cooper, P.
-
2009
Persistent link: https://www.econbiz.de/10003784500
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2
Symbols for sale
Levy, Sidney J.
-
2009
Persistent link: https://www.econbiz.de/10003784506
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3
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
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