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type_genre:"No longer published / No longer aquired"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Search: subject_exact:"Werbepsychologie"
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Internet marketing
Wirtschaftspsychologie
221
Economic psychology
220
Werbepsychologie
162
Psychology of advertising
161
Theorie
109
Theory
109
Consumer behaviour
58
Konsumentenverhalten
58
Behavioral economics
49
Verhaltensökonomik
49
Advertising effects
42
Werbewirkung
42
Deutschland
40
Germany
40
Psychologie
39
Psychology
37
Advertising
29
Werbung
29
Brand management
28
Markenführung
28
Satisfaction
24
Zufriedenheit
24
Economics
22
Wirtschaftswissenschaft
22
Emotion
19
Philosophy of economics
18
Wirtschaftsphilosophie
18
USA
17
United States
17
Personality psychology
14
Persönlichkeitspsychologie
14
Welt
13
World
13
Arbeitspsychologie
12
Beziehungsmarketing
12
Organizational psychology
12
Relationship marketing
12
Online-Marketing
11
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No longer published / No longer aquired
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Adamson, Allen P.
1
Batenburg, Anika
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Bojorges Moctezuma, Natasha Patricia
1
Chu, Shu-Chuan
1
Das, Enny
1
Duiven, Rolien
1
Duque, Martin
1
Elci, Meral
1
Kilinc, Ugur
1
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Handbook of research on effective advertising strategies in the social media age
4
Cutting edge international research
1
Handbook of research on international advertising
1
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
1
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ECONIS (ZBW)
11
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1
Deriving psychodynamics among consumers through social media : a qualitative analysis of network performers
Bojorges Moctezuma, Natasha Patricia
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 251-264)
.
2018
Persistent link: https://www.econbiz.de/10011764786
Saved in:
2
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
3
Subliminal advertising and its ethical dimensions in the social media age
Elci, Meral
;
Sert, Arzu
- In:
Handbook of research on effective advertising …
,
(pp. 368-387)
.
2015
Persistent link: https://www.econbiz.de/10011283739
Saved in:
4
The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along
Chu, Shu-Chuan
;
Kim, Yeuseung
- In:
Handbook of research on effective advertising …
,
(pp. 285-301)
.
2015
Persistent link: https://www.econbiz.de/10011283743
Saved in:
5
A model for mind-device dialectic and the future of advertising in the social media age
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
Handbook of research on effective advertising …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011283777
Saved in:
6
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
7
Webs of influence : the psychology of online persuasion; the secret strategies that make us click
Nahai, Nathalie
-
2012
Persistent link: https://www.econbiz.de/10013482028
Saved in:
8
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
9
Using psychology to drive digital behavior
Read, Melissa
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 123-135)
.
2010
Persistent link: https://www.econbiz.de/10003914069
Saved in:
10
Psychologische Aspekte der Onlinewerbung
Duque, Martin
- In:
Österreichs Hidden Champions - Customer Value …
,
(pp. 65-91)
.
2010
Persistent link: https://www.econbiz.de/10009130328
Saved in:
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