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type_genre:"No longer published / No longer aquired"
~subject:"Psychologie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
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Search: subject_exact:"Werbepsychologie"
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Psychologie
Wirtschaftspsychologie
221
Economic psychology
220
Werbepsychologie
162
Psychology of advertising
161
Theorie
109
Theory
109
Consumer behaviour
58
Konsumentenverhalten
58
Behavioral economics
49
Verhaltensökonomik
49
Advertising effects
42
Werbewirkung
42
Deutschland
40
Germany
40
Psychology
37
Advertising
29
Werbung
29
Brand management
28
Markenführung
28
Satisfaction
24
Zufriedenheit
24
Economics
22
Wirtschaftswissenschaft
22
Emotion
19
Philosophy of economics
18
Wirtschaftsphilosophie
18
USA
17
United States
17
Personality psychology
14
Persönlichkeitspsychologie
14
Welt
13
World
13
Arbeitspsychologie
12
Beziehungsmarketing
12
Organizational psychology
12
Relationship marketing
12
Internet marketing
11
Online-Marketing
11
Behaviour
10
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Article
37
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No longer published / No longer aquired
Aufsatz im Buch
Ratgeber
Article in journal
70
Aufsatz in Zeitschrift
70
Book section
37
Collection of articles of several authors
28
Sammelwerk
28
Aufsatzsammlung
21
Graue Literatur
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2
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2
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2
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Language
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English
37
German
2
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De Bondt, Werner Franciscus Marcel
2
Kirchler, Erich
2
Lucas, Richard E.
2
Ahuvia, Aaron
1
Antonides, Gerrit
1
Baumeister, Roy F.
1
Belk, Russell W.
1
Bidmon, Robert K.
1
Braithwaite, Valerie A.
1
Brandstätter, Hermann
1
Burgoyne, Carole B.
1
Cronbach, Lee J.
1
Cullis, John G.
1
Dursun, İnci
1
Frey, Bruno S.
1
Guyatt, Danyelle
1
Gärling, Tommy
1
Güth, Werner
1
Hackman, J. Richard
1
Haldane, Andrew G.
1
Hilton, Denis
1
Hunger, Jeffrey
1
Jackson, Tim
1
Jones, David A.
1
Jones, Philip R.
1
Jones, Robert G.
1
Kamleitner, Bernadette
1
Kemp, Simon
1
Kliemt, Hartmut
1
Kriechbaumer, Herbert
1
Lea, Stephen
1
Lohrenz, Terry
1
Loukopoulos, Peter
1
Mann, Traci
1
Margalit, Liraz
1
Meehl, Paul E.
1
Mengay, Till
1
Montague, P. Read
1
Moskovich, Ashley
1
Nahai, Nathalie
1
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The Cambridge handbook of psychology and economic behaviour
20
The Oxford handbook of well-being and public policy
2
Asset price bubbles : the implications for monetary, regulatory, and international policies
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digitized : industry transformation and disruption through entrepreneurship and innovation
1
Ethics, social responsibility and sustainability in marketing
1
Evaluating research and the question of criteriology
1
Evolutionary psychology in the business sciences
1
Handbook of behavioural economics and smart decision-making : rational decision-making within the bounds of reason
1
Nepotism in organizations
1
Organization change : a comprehensive reader
1
Rationality and well-being
1
Research handbook on central banking
1
Sozialpsychologie und Ökonomie : Beiträge des 25. Hamburger Symposions zur Methodologie der Sozialpsychologie
1
Sustainable development : capabilities, needs, and well-being
1
The Oxford handbook of corporate social responsibility : psychological and organizational perspectives
1
The Oxford handbook of the social science of obesity
1
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ECONIS (ZBW)
39
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1
Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K.
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 157-178)
.
2023
Persistent link: https://www.econbiz.de/10014307648
Saved in:
2
Psychological barriers to environmentally responsible consumption
Dursun, İnci
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 103-128)
.
2019
Persistent link: https://www.econbiz.de/10012104169
Saved in:
3
The psychology of customer experience
Margalit, Liraz
- In:
Digitized : industry transformation and disruption …
,
(pp. 87-98)
.
2019
Persistent link: https://www.econbiz.de/10012116802
Saved in:
4
The Psychology of CSR
Jones, David A.
- In:
The Oxford handbook of corporate social responsibility …
.
2019
Persistent link: https://www.econbiz.de/10012884769
Saved in:
5
Central bank psychology
Haldane, Andrew G.
- In:
Research handbook on central banking
,
(pp. 365-379)
.
2018
Persistent link: https://www.econbiz.de/10011903677
Saved in:
6
Financial decisions in the household
Kamleitner, Bernadette
;
Mengay, Till
;
Kirchler, Erich
- In:
Handbook of behavioural economics and smart …
,
(pp. 349-365)
.
2017
Persistent link: https://www.econbiz.de/10011673169
Saved in:
7
Subjective well-being in psychology
Lucas, Richard E.
- In:
The Oxford handbook of well-being and public policy
,
(pp. 403-423)
.
2016
Persistent link: https://www.econbiz.de/10011495404
Saved in:
8
Subjective well-being in psychology
Lucas, Richard E.
- In:
The Oxford handbook of well-being and public policy
.
2016
Persistent link: https://www.econbiz.de/10012881037
Saved in:
9
Defining a psychology of nepotism
Jones, Robert G.
- In:
Nepotism in organizations
,
(pp. 1-9)
.
2012
Persistent link: https://www.econbiz.de/10009348496
Saved in:
10
The Psychology of Obesity
Moskovich, Ashley
;
Hunger, Jeffrey
;
Mann, Traci
- In:
The Oxford handbook of the social science of obesity
.
2012
Persistent link: https://www.econbiz.de/10012881788
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