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type_genre:"Non-commercial literature"
~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
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