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type_genre:"Non-commercial literature"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~type_genre:"Handbook"
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Search: subject_exact:"Relationship marketing"
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Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
5
Forecasting model
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Prognoseverfahren
5
Classification
4
Computer-assisted marketing
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Van den Poel, Dirk
25
Baecke, Philippe
4
Benoit, Dries F.
3
Coussement, Kristof
3
Larivière, Bart
3
Ballings, Michel
2
Buckinx, Wouter
2
Burez, Jonathan
2
Camanho, A. S.
2
De Bock, Koen W.
2
Falcao e Cunha, Joao
2
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2
Prinzie, Anita
2
Verstraeten, Geert
2
Baesens, Bart
1
De Cannière, Marie Hélène
1
Disli, Mustafa
1
Gemmel, Paul
1
Geuens, Maggie
1
Pelsmacker, Patrick de
1
Schoors, Koen
1
Van Vaerenbergh, Yves
1
Vandaele, Darline
1
Verhagen, Emmanuel
1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Faculty & research / Insead : working paper series
29
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
28
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Meddelanden från Svenska Handelshögskolan
13
Working paper / Department of Commerce, College of Business, Massey University
12
Working paper / National Bureau of Economic Research, Inc.
12
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
11
Schriftenreihe Marketing, Management
11
ERIM report series research in management
9
Reihe: Management-Know-how / M : praxisnah und aktuell
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
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Arbeitsberichte der Hochschule für Wirtschaft FHNW
8
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8
Arbeitsbericht ... des Competence Center E-Business Basel
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Reutlinger Diskussionsbeiträge zu Marketing und Management
7
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7
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7
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CESifo working papers
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Cowles Foundation discussion paper
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6
Working paper series
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
5
Discussion paper / Centre for Economic Policy Research
5
ERIM Ph. D. series research in management / Erasmus Institute of Management
5
Freiburger betriebswirtschaftliche Diskussionsbeiträge
5
Ilmenauer Schriften zur Betriebswirtschaftslehre
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
5
Schriften zum Produktionsmanagement
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
29
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1
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
2
Bank rebranding and depositor loyalty
Disli, Mustafa
;
Schoors, Koen
-
2013
Persistent link: https://www.econbiz.de/10010411722
Saved in:
3
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
4
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
5
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
6
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
7
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
8
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
9
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
10
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
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