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type_genre:"Non-commercial literature"
~person:"Bellman, Steven"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Medienkonsum"
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Media usage
6
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6
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4
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4
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2
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2
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2
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Non-commercial literature
Aufsatz in Zeitschrift
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Bellman, Steven
Klingler, Walter
9
Kind, Hans Jarle
7
Adena, Maja
5
Anderson, Simon P.
5
Anger, Silke
5
Benesch, Christine
5
Enikolopov, Ruben
5
Gentzkow, Matthew Aaron
5
Gerhards, Maria
5
Pabilonia, Sabrina Wulff
5
Petrova, Maria
5
Santarosa, Veronica
5
Schwarze, Johannes
5
Sonnac, Nathalie
5
Valletti, Tommaso M.
5
Varan, Duane
5
Zhuravskaya, Ekaterina
5
Beal, Virginia
4
Dräger, Lena
4
Eimeren, Birgit van
4
Feierabend, Sabine
4
Gavazza, Alessandro
4
Hudders, Liselot
4
Lamla, Michael
4
Nardotto, Mattia
4
Piolatto, Amedeo
4
Schleife, Katrin
4
Schütt, Florian
4
Wilbur, Kenneth C.
4
Barwise, Patrick
3
Berger, Helge
3
Bhuller, Manudeep
3
Braun, Michael
3
Buraimo, Babatunde
3
Chan-Olmsted, Sylvia M.
3
Clement, Michel
3
Coulon, Augustin de
3
Dewenter, Ralf
3
Dietl, Helmut
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Journal of advertising research
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing communications
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ECONIS (ZBW)
6
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
4
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
5
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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