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type_genre:"Non-commercial literature"
~person:"Grünhagen, Marko"
~subject:"Fast-food industry"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
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ECONIS (ZBW)
2
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Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
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2
Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko
;
Dant, Rajiv P.
;
Zhu, Mingxia
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
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