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type_genre:"Non-commercial literature"
~person:"Phau, Ian"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
4
Luxury goods
4
Luxusgüter
4
Social status
4
Sozialer Status
4
Australia
2
Australien
2
Brand
2
Brand image
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Brand management
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Markenartikel
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Age group
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Brand extension
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Chinese
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Designation of origin
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Emotion
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Fashion
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Gen Y
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Herkunftsbezeichnung
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Industrial research
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Industrieforschung
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Jugendliche
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Luxury brands
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Markentransfer
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Status consumption
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USA
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Underwear
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Uniqueness
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United States
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Unterwäsche
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Ursprungsregeln
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brand prominence
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Phau, Ian
Kim, Jungkeun
7
Park, Jooyoung
6
Marjit, Sugata
5
Hati, Koushik Kumar
4
Siahtiri, Vida
4
Bellezza, Silvia
3
Charles, Kerwin Kofi
3
Chen, Xi
3
Danzer, Alexander M.
3
Dietz, Barbara
3
Eastman, Jacqueline Kilsheimer
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Friehe, Tim
3
Giroux, Marilyn
3
Hurst, Erik
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Jhang, Jihoon
3
Kanbur, Ravi
3
Lee, Jacob C.
3
Mattila, Anna S.
3
O'Cass, Aron
3
Roussanov, Nikolai
3
Santra, Sattwik
3
Schmillen, Achim
3
Van Den Bulte, Christophe
3
Yang, Wan
3
Zhang, Xiaobo
3
Amatulli, Cesare
2
Balabanis, George
2
Banuri, Sheheryar
2
Butcher, Luke
2
Clingingsmith, David
2
Desmichel, Perrine
2
Dolfsma, Wilfred
2
Eastman, Jacqueline K.
2
Fisher, Walter H.
2
Guido, Gianluigi
2
Heijdra, Ben J.
2
Herberholz, Chantal
2
Hu, Yansong
2
Ibn Ali, A.R.S.
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Journal of international consumer marketing
2
Marketing intelligence & planning
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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Uniqueness and status consumption in Generation Y consumers : does moderation exist?
Butcher, Luke
;
Phau, Ian
;
Shimul, Anwar Sadat
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 673-687
Persistent link: https://www.econbiz.de/10011774650
Saved in:
2
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
3
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
4
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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