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type_genre:"Non-commercial literature"
~subject:"Zielgruppe"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Search: subject_exact:"Medienkonsum"
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Zielgruppe
Media usage
982
Mediennutzung
982
Deutschland
221
Germany
221
Internet
177
Consumer behaviour
162
Konsumentenverhalten
162
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134
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127
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95
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Egger, Andreas
2
Singh, Raghbir
2
Abbasi, Amir Zaib
1
Ahluwalia, Amardeep Kaur
1
Alarcón-del-Amo, María-del-Carmen
1
Bassiouni, Dina H.
1
Bowen, Kevin
1
Constantinides, Efthymios
1
D'Amico, Ted
1
De Bock, Koen W.
1
Ding Hooi Ting
1
Eimeren, Birgit van
1
Feierabend, Sabine
1
Foster, Mary K.
1
Francescucci, Anthony
1
Frisch, Florian
1
Gabszewicz, Jean Jaskold
1
Hackley, Christopher E.
1
Hartmann, Peter H.
1
Höhne, Inga
1
Kallioharju, Minna
1
Kim, Daejoong
1
Klingler, Walter
1
Kowalczyk, Christine M.
1
Kutteroff, Albrecht
1
Lanthorn, Kylie
1
Laussel, Didier
1
Lee, Hyunjoo
1
Lee, Sungjoon
1
Lorenzo-Romero, Carlota
1
Meyer, Andreas
1
Münch, Thomas
1
Neuwöhner, Ulrich
1
Oehmichen, Ekkehardt
1
Olson, Christine
1
Onut, Gamze
1
Oyedeji, Tayo A.
1
Pavelka, Jirí
1
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1
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Institut für Demoskopie Allensbach
8
TNS-Infratest-Holding GmbH & Co. KG
1
Universität Hohenheim / Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
1
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Media-Perspektiven
7
Young consumers : insight and ideas for responsible marketers
5
International journal of internet marketing and advertising : IJIMA
2
Jahrbuch Seniorenmarketing
2
Journal of advertising research
2
CORE discussion paper : DP
1
International journal of consumer studies
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing communications
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Society and business review
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The IUP journal of marketing management : IJMM
1
The journal of consumer marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
40
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40
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
3
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
4
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
5
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
6
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
7
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
8
Ökonomische Analyse zur Bestimmung von Sendungsmärkten im Fernsehen
Münch, Thomas
-
2009
Persistent link: https://www.econbiz.de/10008858447
Saved in:
9
Die Generation 50 Plus als Zielgruppe des Video-on-Demand-Marktes : eine Untersuchung der Verwertungsmöglichkeiten des fiktionalen Programmarchivs der öffentlich-rechtlichen Sendea...
Pratt, Philip
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003719620
Saved in:
10
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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