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type_genre:"Reprint"
~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Brand management ; Vol. 4"
~language:"eng"
~type_genre:"Lehrbuch"
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Success factor
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Brand management ; Vol. 3
Brand management ; Vol. 4
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Executing strategy for business results
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The criteria for successful services brands
De Chernatony, Leslie
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Segal-Horn, Susan
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2010
Persistent link: https://www.econbiz.de/10003922789
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Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
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2010
Persistent link: https://www.econbiz.de/10003924411
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3
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
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2010
Persistent link: https://www.econbiz.de/10003924415
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