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type_genre:"Reprint"
~isPartOf:"Electronic commerce research"
~subject:"Suchmaschine"
~type_genre:"Aufsatz in Zeitschrift"
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Suchmaschine
Internet marketing
64
Online-Marketing
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Consumer behaviour
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23
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23
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Maillé, Patrick
2
Tuffin, Bruno
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Chen, George Guo-Qiang
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Jansen, Bernhard J.
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Markakis, Evangelos
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Mattila, Anna S.
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Naldi, Maurizio
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Marketing science
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
Quantitative marketing and economics : QME
4
Business horizons
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Games and economic behavior
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Journal of retailing and consumer services
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Operations research letters
3
Decision support systems : DSS ; the international journal
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
Information technology & tourism
2
Information technology and management
2
International journal of hospitality management
2
International journal of services technology and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of marketing
2
Journal of marketing analytics : JMA
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
5
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1
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
2
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
3
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
4
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Saved in:
5
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
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