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type_genre:"Reprint"
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Marketing-mix strategies - product strategy and promotion strategy
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Public sector accountants and quantum leap : how far we can survive in Industrial Revolution 4.0? : proceedings of the 1st International Conference on Public Sector Accounting (ICOPSA 2019), October 29-30, 2019, Jakarta, Indonesia
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
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Tellis, Gerard J.
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2009
Persistent link: https://www.econbiz.de/10003836291
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