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type_genre:"Reprint"
~person:"Dianoux, Christian"
~person:"Prahalad, Coimbatore K."
~type_genre:"Book section"
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Comparison
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Vergleich
6
France
4
Frankreich
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Advertising
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Dianoux, Christian
Prahalad, Coimbatore K.
Brewster, Chris
17
Mayrhofer, Wolfgang
9
Budhwar, Pawan S.
7
Sparrow, Paul R.
7
Banks, James
6
Burkhauser, Richard V.
6
Börsch-Supan, Axel
6
Crouch, Colin
6
Döring, Diether
6
Eichhorst, Werner
6
Forth, John
6
Freeman, Richard B.
6
Fritsch, Michael
6
Nijkamp, Peter
6
Woessmann, Ludger
6
Bordo, Michael D.
5
Bryson, Alex
5
Frick, Joachim R.
5
Hauser, Richard
5
Jorgenson, Dale Weldeau
5
Kapteyn, Arie
5
Möller, Joachim
5
Smith, James P.
5
Sternberg, Rolf G.
5
Voelzkow, Helmut
5
Wagner, Gert G.
5
Wood, Geoffrey
5
Alas, Ruth
4
Allen, Franklin
4
Amossé, Thomas
4
Ark, Bart van
4
Carlsson, Bo
4
Casson, Mark
4
Diehl, Sandra
4
Eberharter, Veronika V.
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Eger, Thomas
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Eichengreen, Barry
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Business strategies for economies in transition : book of readings on CEE countries
1
H. Igor Ansoff ; Vol. 2
1
Market entry and operational decision making in East-West business relationships
1
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
Proceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 6 – 8, 2012, Vienna, Austria
1
Strategy and globalization ; Vol. 4
1
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ECONIS (ZBW)
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The attitude toward advertising in general and attitude toward specific ads : is it the same influence whatever the countries?
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 20th Annual Conference on Marketing …
,
(pp. 15-23)
.
2012
Persistent link: https://www.econbiz.de/10009731036
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2
Strategic intent
Hamel, Gary
;
Prahalad, Coimbatore K.
-
2009
Persistent link: https://www.econbiz.de/10003787711
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3
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
;
Kettnerová, Jana
- In:
Business strategies for economies in transition : book …
,
(pp. 184-198)
.
2008
Persistent link: https://www.econbiz.de/10003795520
Saved in:
4
Strategic intent
Hamel, Gary
;
Prahalad, Coimbatore K.
-
2007
Persistent link: https://www.econbiz.de/10003572941
Saved in:
5
Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Dianoux, Christian
;
Linhart, Zdenek
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 41-49)
.
2007
Persistent link: https://www.econbiz.de/10003628077
Saved in:
6
In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland
Vianelli, Donata
;
Dianoux, Christian
;
Domański, Tomasz
; …
- In:
Market entry and operational decision making in …
,
(pp. 115-142)
.
2006
Persistent link: https://www.econbiz.de/10003525097
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