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type_genre:"Reprint"
~person:"Eggert, Andreas"
~type_genre:"Article in journal"
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Search: subject_exact:"Bündelungsprodukte"
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Bundling strategy
5
Leistungsbündel
5
B-to-B-Marketing
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Automated manufacturing
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Eggert, Andreas
Gebauer, Heiko
31
Kohtamäki, Marko
26
Parida, Vinit
25
Kowalkowski, Christian
24
Baines, Tim
14
Raddats, Chris
14
Rabetino, Rodrigo
13
Vendrell-Herrero, Ferran
12
Ulaga, Wolfgang
11
Bigdeli, Ali Ziaee
10
Kindström, Daniel
10
Vaillant, Yancy
9
Wincent, Joakim
9
Burton, Jamie
8
Sjödin, Rönnberg David
8
Witell, Lars
8
Bustinza, Oscar F.
7
Choi, Jay Pil
7
Derudder, Ben
7
Lafuente, Esteban
7
Lay, Gunter
7
Nordin, Fredrik
7
Parry, Glenn
7
Durugbo, Christopher
6
Erkoyuncu, John Ahmet
6
Fleisch, Elgar
6
Huikkola, Tuomas
6
Paiola, Marco
6
Saccani, Nicola
6
Zolkiewski, Judy
6
Bhargava, Hemant K.
5
Cao, Qingning
5
Coreynen, Wim
5
Hakanen, Taru
5
Hallikas, Jukka
5
Kreye, Melanie E.
5
Matthyssens, Paul
5
Menicucci, Domenico
5
O'Farrell, Patrick N.
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European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Digital technology usage as a driver of servitization paths in manufacturing industries
Harrmann, Lisa Katharina
;
Eggert, Andreas
;
Böhm, Eva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 834-857
Persistent link: https://www.econbiz.de/10014226020
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
3
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
4
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
5
Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 661-670
Persistent link: https://www.econbiz.de/10009273128
Saved in:
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