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type_genre:"Reprint"
~person:"Hogan, Suzanne"
~person:"Rust, Roland T."
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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
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Lemon, Katherine N.
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Zeithaml, Valerie A.
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2009
Persistent link: https://www.econbiz.de/10003836717
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Brand-building : finding the touchpoints that count
Hogan, Suzanne
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Almquist, Eric
;
Glynn, Simon E.
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2009
Persistent link: https://www.econbiz.de/10003785150
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