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type_genre:"Reprint"
~source:"econis"
~subject:"Markenführung"
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Search: subject_exact:"Internationales Marketing"
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Markenführung
International marketing
73
Internationales Marketing
73
Globalisierung
16
Globalization
16
Welt
14
World
14
Marketing management
12
Marketingmanagement
12
Consumer behaviour
10
Konsumentenverhalten
10
Multinationales Unternehmen
10
Transnational corporation
10
Marketing theory
9
Marketingtheorie
9
Export
7
Brand image
6
Brand management
6
China
6
Cultural identity
6
Developing countries
6
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6
Kulturelle Identität
6
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6
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Markenartikel
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Chandler, David
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Elliott, Richard
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Farley, John U.
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Keller, Kevin Lane
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Lehmann, Donald R.
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Mooij, Marieke K. de
1
Roth, Martin S.
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Schmitt, Bernd
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Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
International marketing ; Vol. 2
1
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ECONIS (ZBW)
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1
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
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2
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
3
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
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4
Convergence and divergence in consumer behaviour : implications for global advertising
Mooij, Marieke K. de
-
2009
Persistent link: https://www.econbiz.de/10003785265
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
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