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type_genre:"Reprint"
~source:"econis"
~subject:"Transnational corporation"
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Search: subject_exact:"Internationales Marketing"
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Transnational corporation
International marketing
73
Internationales Marketing
73
Globalisierung
16
Globalization
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Welt
14
World
14
Marketing management
12
Marketingmanagement
12
Consumer behaviour
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Multinationales Unternehmen
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Marketing theory
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Marketingtheorie
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International marketing ; Vol. 2
2
Corporate brand and corporate reputation
1
Cross-cultural and critical perspectives on brands
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Global-local consumption
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International management of research and development
1
International marketing ; Vol. 3
1
Michael Porter ; Vol. 4
1
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ECONIS (ZBW)
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1
The influence of triad nations' environments on price-quality product strategies and MNC performance
Brouthers, Lance Eliot
;
Werner, Steve
;
Matulich, Erika
-
2010
Persistent link: https://www.econbiz.de/10003889322
Saved in:
2
Console video games and global corporations : creating a hybrid culture
Consalvo, Mia
-
2010
Persistent link: https://www.econbiz.de/10003916212
Saved in:
3
Strategic corporate social responsibility as global brand insurance
Werther, William B.
;
Chandler, David
-
2009
Persistent link: https://www.econbiz.de/10003785229
Saved in:
4
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
5
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
6
Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655957
Saved in:
7
Antecedents and performance implications of channel integration in foreign markets
Aulakh, Preet S.
;
Kotabe, Masaaki
-
2008
Persistent link: https://www.econbiz.de/10003657289
Saved in:
8
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003752214
Saved in:
9
International product policy : the role of foreign R&D
Terpstra, Vern
- In:
International management of research and development
,
(pp. 3-14)
.
2008
Persistent link: https://www.econbiz.de/10003766681
Saved in:
10
International business and management
Pugh, Derek Salman
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001704634
Saved in:
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