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type_genre:"Reprint"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Advertising
Internet marketing
7,485
Online-Marketing
7,485
Social Web
3,950
Social web
3,950
Consumer behaviour
3,426
Konsumentenverhalten
3,426
Advertising effects
1,448
Werbewirkung
1,448
Online retailing
1,439
Online-Handel
1,439
Viral marketing
1,385
Virales Marketing
1,385
E-commerce
1,215
Electronic Commerce
1,214
Brand management
1,168
Markenführung
1,168
Werbung
1,142
Beziehungsmarketing
1,107
Relationship marketing
1,107
Social media
795
Brand image
751
Markenimage
751
social media
729
Internet
618
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599
Marketing management
569
Marketingmanagement
569
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410
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410
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355
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350
Markenartikel
337
Search engine
335
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335
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328
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316
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316
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Reprint
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Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Bellman, Steven
6
Cho, Chang-Hoan
6
Jerath, Kinshuk
6
Rozendaal, Esther
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Choi, Yung Kyun
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Stienmetz, Jason L.
5
Varan, Duane
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Chen, Huan
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kumar, Subodha
4
Mookerjee, Vijay S.
4
Narayanan, Sridhar
4
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International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
10
Journal of marketing
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
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1
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
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5
The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
Saved in:
6
Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design
Braca, Annye
;
Dondio, Pierpaolo
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 369-412
Persistent link: https://www.econbiz.de/10014330979
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7
Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert
;
Gummerus, Johanna Katariina
; …
- In:
Journal of service management
34
(
2023
)
2
,
pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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8
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
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9
Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
Saved in:
10
Virtual influencers versus real influencers advertising in the metaverse, understanding the perceptions, and interactions with users
Haikel-Elsabeh, Marie
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10014454749
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