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type_genre:"Reprint"
~subject:"History of economic thought"
~type_genre:"Case study"
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The development of marketing theory and its philosophical underpinnings
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Epistemological and methodological considerations
Barker, Drucilla K.
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2010
Persistent link: https://www.econbiz.de/10003914766
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Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
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Dholakia, Nikhilesh
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2008
Persistent link: https://www.econbiz.de/10003610414
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