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type_genre:"Sammelwerk"
~person:"Bowen, Gordon"
~person:"Hanekop, Heidemarie"
~subject:"Brand loyalty"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Premier reference source - advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010478050
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