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type_genre:"Sammelwerk"
~person:"Cleeren, Kathleen"
~type_genre:"Article in journal"
~type_genre:"Law"
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Marketing research on product-harm crises : a review, managerial implications, and an agenda for future research
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Heerde, Harald J. van
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011772265
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2
Using advertising and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen
- In:
Business horizons
58
(
2015
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
Saved in:
3
Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
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