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type_genre:"Sammelwerk"
~person:"Mishra, Sita"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Cluster analysis
2
Clusteranalyse
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Consumer behaviour
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Bekleidungsindustrie
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Clothing industry
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Cognitive dissonance theory
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Conjoint analysis
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Conjoint-Analyse
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Fashion apparel
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India
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MSPs
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Marktsegmentierung
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cluster analysis
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consumer preference
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mobile phone service providers
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Mishra, Sita
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International journal of business innovation and research
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International journal of emerging markets
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ECONIS (ZBW)
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Exploration of dissonance segments among fashion apparel consumers : evidence from a developing nation
Jamwal, Mohit
;
Mishra, Sita
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 3138-3157
Persistent link: https://www.econbiz.de/10014451795
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2
An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach
Mishra, Sita
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011545411
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