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type_genre:"Sammelwerk"
~subject:"Bundling strategy"
~subject:"Theory"
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Search: subject_exact:"Industrial marketing"
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Bundling strategy
Theory
B-to-B-Marketing
103
Business-to-business marketing
103
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
27
Marketingmanagement
26
Marketing management
23
Deutschland
22
Investitionsgütermarketing
22
Germany
21
Theorie
21
Marketing
19
Beziehungsmarketing
13
Relationship marketing
13
Beschaffung
10
Procurement
10
Business network
9
Innovation management
9
Innovationsmanagement
9
Physical distribution
9
Preismanagement
9
Pricing strategy
9
Unternehmensnetzwerk
9
Vertrieb
9
Strategisches Management
8
Direktmarketing
6
Leistungsbündel
6
Strategic management
6
Verkauf
6
Betriebliche Wertschöpfung
5
Dienstleistungsmarketing
5
International marketing
5
Internationales Marketing
5
Investitionsgüterindustrie
5
Marketing theory
5
Marketingtheorie
5
Services marketing
5
USA
5
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1
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1
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26
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Sammelwerk
Hochschulschrift
172
Thesis
155
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116
Aufsatz in Zeitschrift
116
Bibliografie enthalten
77
Bibliography included
77
Aufsatz im Buch
70
Book section
70
Graue Literatur
61
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61
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26
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24
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24
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20
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20
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18
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16
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15
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5
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5
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4
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4
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4
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3
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2
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1
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1
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1
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1
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1
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German
20
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5
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Kleinaltenkamp, Michael
9
Plinke, Wulff
3
Jacob, Frank
2
Backhaus, Klaus
1
Bruhn, Manfred
1
Büschken, Joachim
1
Cova, Bernhard
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Gleich, Ronald
1
Homburg, Christian
1
Kowalkowski, Christian
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Pepels, Werner
1
Strothmann, Karl-Heinz
1
Totzek, Dirk
1
Tscheulin, Dieter K.
1
Waśkowski, Zygmunt
1
Wehrle, Friedrich
1
Weiber, Rolf
1
Woisetschläger, David
1
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
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Technischer Vertrieb
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Linköping studies in science and technology
1
Marketing
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
The journal of business & industrial marketing
1
VDI-Berichte
1
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ECONIS (ZBW)
26
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Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
2
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
3
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
4
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
5
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
6
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
7
Trendy i koncepcje w marketingu i sprzedaży business-to-business
Waśkowski, Zygmunt
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10013444750
Saved in:
8
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
9
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
Gleich, Ronald
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003744434
Saved in:
10
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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