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type_genre:"Sammelwerk"
~subject:"Fernsehwerbung"
~subject:"Indien"
~type_genre:"Case study"
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Birnbaum, Daniel
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Case studies on MNCs in India
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Harvard-Business-Manager : das Wissen der Besten
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MNCs in India : issues and challenges
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ECONIS (ZBW)
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1
Corporate social responsibility does not avert the tragedy of the commons : case study: Coca-Cola India
Karnani, Aneel Gobindram
-
2013
Persistent link: https://www.econbiz.de/10010211751
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2
Corporate social responsibility does not avert the tragedy of the commons : case study ; Coca-Cola India
Karnani, Aneel Gobindram
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2012
Persistent link: https://www.econbiz.de/10009520081
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3
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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4
Werbung gegen Pepsi und Coke
Birnbaum, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
4
,
pp. 70-77
Persistent link: https://www.econbiz.de/10010256906
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5
Coca-Cola India in 2003
In:
Case studies on MNCs in India
,
(pp. 3-18)
.
2007
Persistent link: https://www.econbiz.de/10003737777
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6
Coke and Pepsi in India : pesticides in carbonated beverages
In:
Case studies on MNCs in India
,
(pp. 125-138)
.
2007
Persistent link: https://www.econbiz.de/10003737792
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7
Coca-Cola India in 2004 : marketing strategy
In:
Case studies on MNCs in India
,
(pp. 271-295)
.
2007
Persistent link: https://www.econbiz.de/10003737807
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8
Coca-Cola India in 2004 marketing strategy
In:
MNCs in India : issues and challenges
,
(pp. 116-143)
.
2006
Persistent link: https://www.econbiz.de/10003733194
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