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type_genre:"Sammelwerk"
~subject:"Marke"
~subject:"Poland"
~type_genre:"Handbuch"
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
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2015
Persistent link: https://www.econbiz.de/10012004694
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Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
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ed.
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Czech, Anna
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Uniwersytet Ekonomiczny w Katowicach
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2018
Persistent link: https://www.econbiz.de/10011968717
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Wykorzystanie nowych mediów w public relations
Gołuchowski, Jerzy
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contributor
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2013
Persistent link: https://www.econbiz.de/10010236234
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Markenmanagement
Drees, Norbert
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2012
Persistent link: https://www.econbiz.de/10010211037
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
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contributor
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2011
Persistent link: https://www.econbiz.de/10009535386
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Markenmanagement
Drees, Norbert
(
ed.
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Haken, Niels N. von
(
contributor
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2011
Persistent link: https://www.econbiz.de/10013424807
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Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
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Ahluwalia, Rohini
(
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2010
Persistent link: https://www.econbiz.de/10003885607
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
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contributor
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Sojkin, Bogdan
(
contributor
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2010
Persistent link: https://www.econbiz.de/10013444695
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
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2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
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2005
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2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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