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type_genre:"Sammelwerk"
~type_genre:"Advisory report"
~type_genre:"Collection of articles written by one author"
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Search: subject_exact:"Industrial marketing"
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B-to-B-Marketing
109
Business-to-business marketing
109
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
28
Marketingmanagement
27
Marketing management
24
Deutschland
22
Investitionsgütermarketing
22
Theorie
22
Theory
22
Germany
21
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19
Beziehungsmarketing
13
Relationship marketing
13
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10
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10
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10
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10
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9
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9
Innovationsmanagement
9
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9
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9
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9
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7
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Sammelwerk
Advisory report
Collection of articles written by one author
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1,958
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1,958
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472
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472
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401
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316
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162
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162
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133
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133
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112
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94
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94
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68
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67
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56
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55
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44
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39
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32
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28
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15
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11
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9
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5
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German
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Kleinaltenkamp, Michael
15
Plinke, Wulff
6
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Geiger, Ingmar
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Pepels, Werner
3
Andersson, Per
2
Baaken, Thomas
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Sheth, Jagdish N.
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Aykaç, Tayfun
1
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1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
Cantù, Chiara
1
Cova, Bernard
1
Cova, Bernhard
1
Cravens, David W.
1
Diller, Hermann
1
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Springer Fachmedien Wiesbaden
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Cross Cultural Business Conference <2014, Steyr>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
IMP Group
1
Institut für Marketing <Münster, Westfalen>
1
Institute for the Study of Business Markets
1
Linde Verlag
1
Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
Vertriebsingenieurtagung <6, 1991, Bad Soden am Taunus>
1
Wissenschaftliche Gesellschaft für Innovatives Marketing
1
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Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of business & industrial marketing
8
SAGE library in marketing
5
Technischer Vertrieb
4
Springer texts in business and economics
3
Advances in business marketing and purchasing
2
Legends in marketing
2
Technological economics
2
VDI-Berichte
2
Collection Gestion en liberté
1
Die Betriebswirtschaft : DBW
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition KWV
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Engineering online library
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Hamburger Schriften zur Marketingforschung
1
Ifo-Studien zu Handels- und Dienstleistungsfragen
1
International journal of services technology and management
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of revenue and pricing management
1
Linköping studies in science and technology
1
Management/business for professionals
1
Marketing
1
Marketingforschung aktuell
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Prace naukowe / Akademia Ekonomiczna Im. Karola Adamieckiego
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Psychology & marketing
1
Reihe: Management mediengestützter Dienstleistungsinnovationen
1
Routledge library editions / International business
1
SIR:s årsbok ...
1
Schriftenreihe Wissenschaft und Praxis : Beiträge zur wirtschaftswissenschaftlichen und technisch-wissenschaftlichen Forschung
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ECONIS (ZBW)
119
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1
Successfully managing the Service Transition
Dobmeier, Mirjam Theres Elisabeth
-
2016
Persistent link: https://www.econbiz.de/10011632182
Saved in:
2
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
3
B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
Saved in:
4
B2B-Plattformen : Potenziale, Hemmnisse und Handlungsoptionen am Beispiel von Nordrhein-Westfalen
Haucap, Justus
;
Kehder, Christiane
;
Loebert, Ina
-
2021
-
1. Auflage
Persistent link: https://www.econbiz.de/10012511714
Saved in:
5
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
6
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
7
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
8
Digital Selling : Erfolgreiche Strategien und Werkzeuge für B2B-Marketing und Vertrieb
Kilian, Dietmar
(
ed.
);
Mirski, Peter
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011629018
Saved in:
9
Teams in intercultural business negotiations : prioritization of negotiation issues, adaptation to culture-bound negotiation styles, and (un-)ethical behavior
Aykaç, Tayfun
-
2015
Persistent link: https://www.econbiz.de/10011285476
Saved in:
10
Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
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