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type_genre:"Sammlung"
~subject:"Advertising"
~subject:"Innovation"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
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2017
Persistent link: https://www.econbiz.de/10011737442
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The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
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2015
Persistent link: https://www.econbiz.de/10011308711
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Price discrimination, advertising and competition
Simbanegavi, Witness
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2005
Persistent link: https://www.econbiz.de/10003243153
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
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1987
Persistent link: https://www.econbiz.de/10014001822
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