//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Sammlung"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Innovation
Marketing management
39
Marketingmanagement
39
Theorie
10
Theory
10
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
6
Marketing theory
6
Marketingtheorie
6
Relationship marketing
6
USA
5
United States
5
Innovation management
4
Innovationsmanagement
4
Marketing
4
Rajan Varadarajan
4
Strategisches Management
4
Estimation
3
International marketing
3
Internationales Marketing
3
Schätzung
3
Strategic management
3
Advertising
2
Competitive strategy
2
Deutschland
2
Firm performance
2
Germany
2
Inter-firm cooperation
2
Management
2
Market research
2
Marktforschung
2
Online retailing
2
Online-Handel
2
Scientific method
2
Social Web
2
Social web
2
Unternehmenserfolg
2
Unternehmenskooperation
2
Werbewirkung
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Sammlung
Article in journal
555
Aufsatz in Zeitschrift
555
Aufsatz im Buch
78
Book section
78
Graue Literatur
40
Non-commercial literature
40
Collection of articles of several authors
31
Sammelwerk
31
Hochschulschrift
29
Thesis
24
Case study
23
Fallstudie
23
Arbeitspapier
20
Working Paper
20
Aufsatzsammlung
13
Konferenzschrift
8
Conference proceedings
6
Bibliografie enthalten
5
Bibliography included
5
Lehrbuch
5
Reprint
5
Textbook
4
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
Advisory report
1
Amtsdruckschrift
1
Aufgabensammlung
1
Festschrift
1
Government document
1
Guidebook
1
Gutachten
1
Mikroform
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2
Author
All
Jäger, Nikolai Alexander
1
Nagel, Christian Siegfried Anton
1
Schumann, Jan Hendrik
1
Totzek, Dirk
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->