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type_genre:"Sammlung"
~subject:"Online-Handel"
~subject:"Purchase decision"
~type_genre:"Fallstudie"
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Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
-
2019
Persistent link: https://www.econbiz.de/10012098274
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2
Essays on consumer decision-making at online marketplaces for health insurance products
Hanselmann, Michael Ludwig
-
2018
Persistent link: https://www.econbiz.de/10012000092
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3
Information sharing through digital consumer technologies: individual motivations, costs, and personality determinants - a series of essays
Ouardi, Yannick
-
2016
Persistent link: https://www.econbiz.de/10011492107
Saved in:
4
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
5
Consumer reviews and social media marketing
Baum, Daniela
-
2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
Saved in:
6
Die Auswirkungen des technologischen Wandels auf die Absatzpolitik im internationalen Online-Handel
Findeisen, J.
;
Heimann, S.
;
Tölle, C.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 88-112)
.
2013
Persistent link: https://www.econbiz.de/10010127319
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7
Surveilling consumers : the social consequences of data processing on Amazon.com
Singh, Sachil
;
Lyon, David
- In:
The Routledge companion to digital consumption
,
(pp. 319-332)
.
2013
Persistent link: https://www.econbiz.de/10009690722
Saved in:
8
Adapting communications styles to the needs of the market
Buchanan, Holly
- In:
Lessons on profiting from diversity
,
(pp. 117-124)
.
2012
Persistent link: https://www.econbiz.de/10009505480
Saved in:
9
Online-Marketing bei der epubli GmbH
Dörnemann, Jörg
- In:
Fallstudien zur Unternehmensführung
,
(pp. 467-473)
.
2012
Persistent link: https://www.econbiz.de/10009508699
Saved in:
10
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
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