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type_genre:"Sammlung"
~subject:"Purchase decision"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Information in online purchase decision processes: information extraction, data analysis and economic impact
Wimmer, Tristan
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2019
Persistent link: https://www.econbiz.de/10012098274
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2
Essays on consumer decision-making at online marketplaces for health insurance products
Hanselmann, Michael Ludwig
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2018
Persistent link: https://www.econbiz.de/10012000092
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3
Modelling purchase journeys clickstream data : an across the websites approach using Markov processes
Romeis, Sandra
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2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011862234
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4
User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
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2014
Persistent link: https://www.econbiz.de/10010194235
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5
Consumer reviews and social media marketing
Baum, Daniela
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2014
-
1. ed.
Persistent link: https://www.econbiz.de/10010488091
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6
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
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